UFC president, Dana “Do you want to be a f’king fighter?” White, will be awarded with the Game Changer Award at the 2010 Sports Media Marketing Awards in New York City next month.  The award show will  recognize the innovators in sports and it’ll be hosted by comedian Jay Mohr.  I’m happy Dana White is getting this award.  He might come off as an arrogant prick but he made MMA, a respectable sport.  Before Zuffa (Fertita Brothers and White) took over the UFC, the organization was going downhill.  The show Ultimate Fighter brought new fans to MMA and ever since then, UFC consistently beats WWE and boxing pay per views.   

Here’s Dana White with his classic speech:

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