Giant pizza chain Dominos Pizza has recently had a slew of clever ads where they are touting their new and mega-improved pizza as a breakthrough, admitting their old pizza was crap. I was hungry one night (and the awesome local place I ordered from was closed) so I ordered a medium pizza. Was this new Dominos really tastier and improved over their old cardboard cookie cutter pizza ? I was about to find out.
The new Crust:
The old Dominos crust was the weak point of their pie. It was basically like stale cardboard and coudn’t compete with a number of local joints that tasted fresher and more robust. I prefer a thinner crust and subtle flavors and the new Dominos is anything but. The new crust is spongy, greasy, gooey, and tastes like baby vomit. There are disgusting garlic sprinkles everywhere (trying in vain to wipe them off your finger tips every minute or so is NOT fun) and a buttery taste. Basically, its like eating texas toast, yet disgusting. It’d doesn’t mesh well with the pizza at all. It is softer and less like cardboard, but the flavor is too strong and unappealing.
Grade: F-
The new sauce
The new sauce claims to have a kick of pepper to balance out a new sweeter/Papa John’s-esque sauce. The sauce isn’t bad but is nothing special. It’s middle of the road and frankly rather dull. If you like sweeter sauce (and I don’t), you’re better off with Papa John’s, and if you like a more traditional flavor, Pizza Hut will do the trick. Dominos is at an ungainly cross-roads, and their new sauce is barely adequate.
Grade: C-
The new cheese
The new cheese claims to be 100 percent real cheese (makes me wonder what the f they were using before) with a hint of provolone for kick……again, I don’t really feel there’s much of a kick. Their new cheese is OK, but it’s bland and not really stringy/cheesy enough. It’s the bland leading the bland.
Grade: C-
Dominos new pizza is made nearly impossible to enjoy because of its disgusting new spongy, butter, ghastly crust. The rest is merely bad rather than awful but Dominos has a long way to go. I recommend trying and supporting local pizza places over Dominos. We have some awesome places here that put Dominos to shame. I don’t plan on having Dominos again any time soon…..if ever. Be sure NOT to order it for your superbowl party…..you’re better off with a decent frozen pizza as a last resort.
Overall Grade: D-
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Circus80
Feb 4, 2010 -
I remember having Dominos Pizza once, like a hundred years ago. Only good thing about Dominos Pizza back in the old days was the Noid commercials. And just like CCF, I also support the local pizza joints in my hometown. Local joints usually get it better. Though I’m very partial to Pizza Hut, too. 🙂
Maggie
Feb 4, 2010 -
Thanks for taking the hit on this. I was curious – now I don’t have to suffer.
Is it true that the Big Cheese (sorry) of Domino’s is a right winger who opposes gay marriage? And does so with money? This is what I heard…
John Kaufman
Feb 5, 2010 -
I’m spoiled when it comes to pizza. I grew up in New York which has THE best pizza in the country. Spent two decades in California which also has some decent pies. Now, I’m in Boston and down in The North End, there are pizzas to die for.
I always regarded Dominos as cheese covered frisbees and nothing you say changes my opinion.
Jon
Feb 5, 2010 -
Hi Maggie, I do some work with Domino’s so wanted to answer your question. No, what you are suggesting is not actually accurate. You may be thinking of the previous owner of Domino’s – he sold his entire share in the company more than 11 years ago – Domino’s is now a publicly traded company and he has no involvement in the company at all.
Magnus782
Feb 6, 2010 -
Good review on the ”new and improved” Domino’s pizza. I always thought their pizza was just okay, nothing more.
lalah
Aug 6, 2010 -
try coscos pizza!! its the best!
Reboot
Aug 7, 2010 -
i had there “new and improved” pizza and I was also disappointed. Its just overpriced under cooked pizza, like they always been.
Im not picky with pizza, but i never get domino unless i have too. I prefer ceasers pizza!
John Kaufman
Sep 26, 2010 -
If anyone happens to visit Boston, go to The North End and have a snack at Pizzeria Regina.
You’ll never even THINK of Dominos again.
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