First there was Night at the Museum, then there’s Kevin James’ The Zoo, now Disney wants The Magic Kingdom to come alive. John Favreau (Iron Man) has been attached to the project. The premise of the story will be the same as Night Of The Museum, only it will be based on a Disney theme park attraction. Talk about smart marketing, it kills 2 birds with 1 stone! If the movie becomes a hit, more people will visit their theme parks and it’s free advertisement for them.
The Smithsonian Museum, which was the setting for Night At The Museum 2 reported a 20% increase in attendance after it was released in theatres.
Source: Variety
Loading ...