In another amusement park news, lingerie company Ultimo took its finest models to UK amusement park, Alton Towers (think Six Flags but better scenery). 

The purpose?  To see how durable their bras are.  Of course they could have worn shirts but Ultimo wisely decided to just let the models go in their underoos. 

The result was a rising success as none of the bras broke, the two companies I’ve never heard of  before got exposure  and viewers like us got to see the “thrill” of the rides.

How come Victoria’s Secret doesn’t have tests like these in the U.S.?

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