ATTENTION ALL ENCOM EMPLOYEES! We reported earlier this month on Disney’s intriguing Tron Legacy Viral Marketing Campaign in the form of an online mini-game. If you completed the game you would receive a personalized ID badge as an ENCOM “Employee.” Scanning the badge with a Google phone would send you to the ENCOM Company website where there were subtle hints at some sort of reveal in San Francisco the same time as Wonder-Con. Recently all employees receives an email from ENCOM PR:
ENCOM, CREATOR OF TRON, TO MAKE MAJOR NEW PRODUCT ANNOUNCEMENT IN SAN FRANCISCO ON APRIL 2ND
WHAT: Newly-minted Encom Executive Consultant Alan Bradley will
introduce the latest addition to the Encom International product library.
WHERE: Justin Herman Plaza
1 Market Street [at The Embarcadero]
San Francisco, CA 94101
WHEN: Friday, April 2nd – 8:00pm/PST
Newly-minted Executive Consultant Alan Bradley will introduce the latest
addition to the Encom International product library on April 2 in San
Francisco.
Software giant Encom ushered in the digital age with an unrivaled library
of gaming titles, including “Space Paranoids” and “Tron”. Now, Encom
International circles the globe with advanced software systems that
include communications, sports, entertainment, navigation, agricultural,
health care, construction, weather, military and governmental applications
on every continent.
Alan Bradley will take the stage at 8pm in Justin Herman Plaza on April 2
to unveil the next generation in Encom innovation.
It is still unclear what will be revealed this Friday. A NEW trailer? An early Screening?! Is the movie even finished? Whatever happens April 2nd, NERDSociety.com will be there to get all the coverage.
For more Wonder- Con info and our full coverage:
Paralogize
Mar 30, 2010 -
This is exciting! Love the way they are marketing this.